Table of Contents

• Acknowledgments
• Introduction by the Author
• Joseph Sugarman (BluBlocker Sunglasses)
• Victoria Jackson (Victoria Jackson Cosmetics)
• Tony Robbins
• Marjorie Poore (Direct Response on PBS)
• Michael Levy (Positive Response Television)
• Peter Bieler (ThighMaster)
• Rick Cesari
• Jay Kordich (The Juiceman)
• Jerry Wilson (SoloFlex)
• Stan Bruckheim (Russ Reid Co. - Non-profit DR)
• Marvin Traub (Retailing at Bloomingdales)
• A.J. Khubani (Telebrands)
• Steve Scott (American Telecast)
• Mike Lasky Warren (Psychic Friends Network)
• Dan Danielson & John Cabrinha (Television Media Buying)
• Burl Hechtman (King World Direct)
• Colleen Szot (Copywriting)
• Marianna Morello (Print Direct Response Buying)
• Gary Marcotte & Tom Burke (Lexus Infomercial)
• Bill Guthy & Greg Renker (Guthy-Renker)

• Special Report:

• My Personal Formula For Wealth
• Introduction
• The Infomercial
• Testimonials
• Offers
• Telemarketing
• Outbound Telemarketing
• Product
• Media
• Back-End
• Business Practices Within The Industry