Steven M. Dworman
In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing The INFOMERCIAL MARKETING REPORT, a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, Adweek’s Direct Response Television Sourcebook.
Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others.
He’s been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few.
He has a keen eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales.
Dworman served on the Board of Directors for Positive Response Television, a public company in the direct response television industry.
He also served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies.
In 2001 he wrote, directed and acted in a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times.
Steve partnered with Boardroom, Inc, to create the most successful book campaigns in television history. He wrote, directed, and produced a series of infomercials featuring 3 Nobel Prize winners and Hugh Downs, John Cleese, and Carnie Wilson that grossed over $300 million dollars. All were direct sales for a $39.95 book with no retail or backend.
He created the first reality tv App for the iphone called ‘Real Wealther Girls,” which resulted in 70K downloads in 2 1/2 weeks.
He also co-created the video podcast, “Inside Beautiful,” which became #1 in iTunes in only 2 weeks moving above Harpers, Vogue, InStyle and everyone else.
He is currently consulting with a number of Fortune Companies to lead their online marketing efforts through launching TV campaigns.
Steve is currently consulting within the DRTV industry.